Streaming is on the come up in the festival world. The industry has seen a major increase in ticket sales from streaming events over the past few years and it looks like this trend isn’t going anywhere anytime soon. Big festivals like Austin City Limits, Coachella, and Ultra have all started showing the majority of their performances every year online for free to anyone wanting to see them. Sometimes, they’ll even stream a live set.
Promoters have been saying for years that live music is more about the experience than the songs. Sure anyone can listen to electronic music artists like Deadmau5 and Skrillex anytime they want to, but nothing can compare to being at a EDM DJ’s performance filled with lasers, cool fire props, and an expensive stage design.
A large ticket selling company called Eventbrite did a study this past spring. According to their Harris Poll, 69% of millennials say that seeing a live stream makes them more likely to go to the real-life event in the future. In an interview with NBC, Martina Wang, head of music and entertainment for Eventbrite said, “What we’re seeing is that the music festival is becoming one of America’s favorite summer pastimes […] and thanks to technology and a massive mainstream interest, this is the summer of the no-boundaries music festival.”
Martina continued to explain that one of the reasons streaming has become so popular is because of something she called the FOMO effect — or “fear of missing out” — is leading millions around the world to tune into a concert the same way they would watch a sporting event. So, despite festivals being a little too pricey, watching a festival in real-time actually makes people want to attend and get in on the action the next time around.
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