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Spotify sets sights on eliminating ‘freemium’ and introducing a ‘gated access’ model

by Festival August 11, 2015

This post was originally published on this site

Dancing Astronaut – EDM, trap, techno, deep house, dubstep

Possibly in preparation to equalize the playing field between the two obvious leaders of the streaming pack, Spotify is reportedly looking to move in the same direction as Apple Music by switching to a gated, non-freemium model.

Though no official statement has yet to be released about the change for the platform, it is said that Spotify is considering an “exclusive” approach to paid users, meaning that certain releases might only be available to Spotify subscribers and other methods to entice free users to sign up for a premium account.

A source told Digital Music News that “[Spotify] want the free users to feel like they’re missing something, not just forced to listen to ads.” Additionally, this update comes just a few months after Spotify’s announcement to begin integrate and create video content, another component that could definitely be affected by the platform’s choice to follow a gated access model.

Via: Fact Mag

Read More:

Apple Music counts 11m subscribers, sets 100m target for its future

Beatport inks a massive deal with Spotify regarding exclusive music and video content

Spotify taps Tiësto for a ‘Spotify Running’ original and announces plans to integrate video content

Spotify sets sights on eliminating ‘freemium’ and introducing a ‘gated access’ model was posted by Valerie Lee, and appeared first on Dancing Astronaut.

The post Spotify sets sights on eliminating ‘freemium’ and introducing a ‘gated access’ model appeared first on Festival Gear.




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