Italian luxury menswear brand Brioni is getting ready to reveal its first line under new creative director Justin O’Shea. He wanted something more “rugged, masculine,” so he got Metallica to model some tuxedos, suits, and sunglasses for his first campaign. The heavy metal icons posed for black-and-white photos (taken by Zackery Michael) as a group and individually. Their positioning was inspired by the cover for Queen’s “Bohemian Rhapsody” single. Check out one of the shots below, and see the rest of the photos here.
Read “Adjust Tracking: The Surprise Success of Metallica’s Video for “One’” on the Pitch.
— Metallica (@Metallica) June 29, 2016
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